Case

Hunkemöller Keephub

Project Details
Client:
Hunkemöller
Project:
Hunkemöller webshop
Solution:
Omnichannel strategie

International e-Commerce platform for Hunkemöller

Hunkemöller was founded in 1886 in Amsterdam by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller, originally a Dutch company, is now a worldwide brand retailer; an international brand and a household name in 23 countries and absolute market leader in lingerie in Northern Europe. There are currently around 800 inspiring Hunkemöller stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrain. 

Hunkemöller has developed an omnichannel strategy to enable its business activities to grow further through new stores, shop-in-shops, e-commerce and international franchising. In September 2014 Hunkemöller was again chosen as best lingerie retailer in the Netherlands and in November 2013 in Belgium, Germany, Austria, Spain and France. In Germany Hunkemöller received the prestigious ‘Retailer of the Year Award’ (Händler des Jahres 2013).

The assignment

The assignment for Kega: develop an e-commerce platform for Hunkemöller that can easily be rolled out internationally. An online (omnichannel) platform can grow further to 15% of the store revenue.

The approach

Thanks to an intensive cooperation with Hunkemöller, Kega continuously looked for new opportunities in creating the optimal structure of the online store. 

The solution

The solution: a stable international e-commerce platform based on Magento Enterprise which includes all possible omnichannel functionalities in the webshop, such as:

  • Click & Collect

  • Check & reserve

  • Return in store 

  • Lost sales integratie

Results

  • Year after year a webshop growth > 50%

  • European expansion - local webshops
    Webshops in the local language and currency

  • Omnichannel functionalities are used strategically around the ‘personal shero’ to optimize the customer service

  • Check out the results of the webshop (NL)

''The Hunkemöller Keephub app is our employees' new favorite addiction, with a total usage increase of 65% in just 3 weeks."

■Anne Jaakke - Director of Global HR

The assignment

The assignment for Kega: develop an e-commerce platform for Hunkemöller that can easily be rolled out internationally. An online (omnichannel) platform can grow further to 15% of the store revenue.

The approach

Thanks to an intensive cooperation with Hunkemöller, Kega continuously looked for new opportunities in creating the optimal structure of the online store. 

The solution

The solution: a stable international e-commerce platform based on Magento Enterprise which includes all possible omnichannel functionalities in the webshop, such as:

  • Click & Collect

  • Check & reserve

  • Return in store 

  • Lost sales integratie

Results

  • Year after year a webshop growth > 50%

  • European expansion - local webshops
    Webshops in the local language and currency

  • Omnichannel functionalities are used strategically around the ‘personal shero’ to optimize the customer service

  • Check out the results of the webshop (NL)